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PointCast Media defines, executes, and measures
online marketing programs.
Our job is to increase online revenues. To do
this, we drive more traffic, then we convert lookers
into buyers.
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To drive more website traffic, we design and
execute a range of programs including
search
engine optimization,
paid search
marketing,
affiliate programs, and more.
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Turning lookers into buyers is a complex
process, we use
Persuasion
Architecture™ to help address the specific needs of visitors, and enhance conversion
rates by eliminating usability problems.
Additionally, we often lead the development of an
online marketing
strategy, which helps prioritize online
opportunities, allocate resources, and define
expectations.
Underlying all of our work is extensive use of
website analytics
and other measurement technologies. These tools enable us to make
marketing and design decisions based on facts and not opinions.
Online marketing isn't easy. It's a complicated,
confusing, and rapidly changing set of tasks in which
hundreds of thousands of dollars of expense and millions of dollars
of revenue are on the line everyday.
To win, a diverse set of highly
specialized skills - search optimization, paid search management,
affiliate marketing, banner advertising, email marketing, conversion
enhancement, and web site analytics to name just a few are the
driving force behind PointCast Media.
PointCast Media's approach to online marketing is
anchored in the principles of direct and performance marketing. Our
experience combined with the new media resources available, provide
strategic direction to achieve unique brand
objectives. Our expertise in the application of online marketing
strategies and tools, and the execution of tactics, can effectively
communicate and reinforce sales and the marketing message.
In the end, the difference with PointCast Media is
in our knowledge.
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